Strategies and Plan

Developed in collaboration with the Ipswich Tourism Operators Network, the City of Ipswich Destination Management Plan 2019-2023 outlines the priorities and actions of council’s Destination Development team. The Destination Management Plan outlines 37 short, medium and long term actions to increase visitor demand, visitation and expenditure in the region via infrastructure investment and attraction, destination marketing, visitor servicing, events and industry capability and capacity development initiatives to support growing employment.