Strategies and Plan

Developed in collaboration with the Ipswich Tourism Operators Network, the City of Ipswich Destination Management Plan 2019-2023 outlines the priorities and actions of council’s Destination Development team. The Destination Management Plan outlines 37 short, medium and long term actions to increase visitor demand, visitation and expenditure in the region via infrastructure investment and attraction, destination marketing, visitor servicing, events and industry capability and capacity development initiatives to support growing employment.

This Destination Development Activity Calendar 2023-2024 details the actions that Ipswich City Council will deliver from July 2023 to June 2024 to generate regionally significant awareness, engagement and visitation driving positive social and economic impact.