Discover Ipswich

Discover Ipswich operates as a coordinated destination marketing ecosystem. It:

• Inspires new audiences through storytelling and campaigns
• Converts interest into action via bookable experiences and itineraries
• Supports major events and seasonal visitation drivers
• Highlights visitor-ready businesses and experiences
• Aligns with regional and state tourism priorities

Content is structured to reflect Ipswich’s hero experiences and thematic pillars, ensuring a clear and consistent destination narrative.

Eligible tourism businesses may be showcased across the Discover Ipswich platforms. Inclusion is reserved for businesses that:

• Primarily target and service visitors
• Offer tourism products, experiences or accommodation
• Support overnight or day-trip visitation
• Maintain current and accurate Australian Tourism Data Warehouse (ATDW) listings
• Present high-quality imagery and descriptions
• Deliver a positive visitor experience

Businesses that predominantly service a local market without a visitor focus may not be suitable for promotion.

Inclusion is subject to assessment to ensure alignment with destination positioning and quality standards.

 If you’re unsure whether your business is suitable for promotion, or would like guidance on improving your visitor readiness, please contact the Destination Development team.

We’re here to help businesses align with the city’s tourism strategy and make the most of opportunities to showcase Ipswich.